Lately we have really embraced a ‘less is more’ approach to how we do business, design and also development.
Our approach when coming up with ideas is no longer what we can add but what can we remove. It’s taken a long while for us to embrace this mentality, but now that we understand it, we are trying to execute on it as much as possible.
When creating our new site we looked into the easiest way to get you your theme during checkout. We managed to get rid of a step and we were quite happy.
However after analyzing our stats we have realized that we can do more. What if we took to the risk and removed the requirement to register? We have been planning and debating it for almost two weeks and recently decided it’s time to take the dive and test it out.